Abstract
Purpose:
This study investigates the impact of various types of organizational culture on the market performance of companies listed on the Tehran Stock Exchange over the period from 2013 to 2023. The research specifically examines four main types of culture: collaborative, control, competitive, and creative. By analyzing the separate effects of each cultural type, the study aims to explain how organizational behaviors and cultural orientations influence financial stability, transparency, and competitive positioning in the market.
Method:
A quantitative approach based on content analysis of board of directors' reports was used, applying text mining techniques. After a systematic selection process, 161 companies were chosen. Data analysis was performed using multivariate regression and panel data models through EViews software.
Results:
The results show that all four types of culture have a significant positive effect on market performance. Collaborative culture enhances internal synergy, control culture improves transparency, competitive culture promotes innovation and aggressiveness, and creative culture supports product development and adaptability.
Conclusion:
Organizational culture plays a critical role in strengthening market performance. Companies that foster various cultural aspects can achieve stronger financial outcomes and gain sustainable competitive advantages.
Contribution:
The study highlights the effectiveness of using text mining to quantify organizational culture and offers practical guidance for managers and policymakers aiming to boost market performance.
Keywords:
Collaborative culture, Control culture, Competitive culture, Creative culture, Organizational culture, Market performance.
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Main Subjects
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